Access that few
will ever have
Inspired by Jimmie Johnson’s relentless pursuit of excellence — forged through championships and decades at the highest levels of motorsport — we deliver insider experiences that place guests at the heart of the sport.
From pre-race strategy conversations and pit road vantage points to private, unfiltered moments with the drivers and decision-makers who shape the competition, we go beyond traditional VIP access. These are immersive, behind-the-scenes experiences designed to move fans from spectator to insider — engaging everyone from the casual observer to the devoted motorsports enthusiast in ways most fans never realize.
Upcoming Events
Learn from
Legends
Join hosted conversations with
Jimmie and racing insiders
Exclusive
Access
At some of motorsports
most legendary races
Behind the
Scenes
Full immersion and access to
team garages and paddocks
Unforgettable
Moments
Once-in-a-lifetime
ride-along experiences
PACKAGES MAY INCLUDE
- Premium Viewing
- Behind the Scenes Access
- Garage Walkthroughs
- Pit Box Experiences
- Driver Debriefs
- Track Walks
- Crew Introductions
- VIP Hospitality at Races
- Conversations with Legends
- Exclusive Merchandise
- ...and more
St Pete Grand Prix
The Firestone Grand Prix of St. Petersburg launches the IndyCar season each spring, winding through downtown waterfront streets. With palm trees, yachts in the harbor, and the skyline framing Turn 1, St. Pete blends high-speed precision with festival energy, setting the tone for the entire championship. Against that backdrop, Jimmie Johnson and IndyCar legend Dario Franchitti will host a fireside chat that transforms race weekend from spectacle to intimacy. More than a conversation, the evening is an insider experience—where authenticity meets access, and guests don’t just watch the weekend unfold, they become part of it.
Fireside Chat presented by Pye-Barker Fire & Safety
Experiences
Join us for a Fireside Chat presented by Pye-Barker featuring NASCAR and INDYCAR Legends, Jimmie Johnson and Dario Franchitti.
THE MINT 400
The Mint 400 is one of the world’s most iconic and punishing off-road races, charging through the Nevada desert just beyond the lights of Las Vegas. Known as “The Great American Off-Road Race,” it’s a battle of horsepower, grit, and survival. The Signature Experience pairs that intensity with elevated onsite hospitality—premium VIP lounge, helicopter viewing movements, curated pit access, and access to team strategy sessions—immersing guests in the true competitive heartbeat of the event.
Experiences
EXCLUSIVE HOTELS | RIDE ALONG OPPORTUNITIES | FIRESIDE CHAT | PREMIUM HOSPITALITY | DURING RACE BEHIND THE SCENES ACCESS | EXCLUSIVE MERCHANDISE
